Why your PPC might be failing
Here are the most common PPC mistakes I see being made. PPC can be incredibly difficult to setup for an amateur and it’s really easy to lose money every month.
- Sending PPC traffic to a slow website
- Not having specific enough ad group siloes
- Sending all Google ads traffic to your home page
- Not separating search and display campaigns
- Not adding call extensions
- Having only broad match keywords
- Having too many broad match keywords
- Neglecting adding negative keywords
- Not retargeting
- Running ads 24/7 instead of only during your business hours
- Not tracking your cost per conversion